On Effectiveness

In regard to their television commercial work, Spoolcastle was recently posed the question:  "Is it effective?"

"That really got us thinking," says Emily Mitchell.  "We believe that this is a very important question for us and our clients to be asking.  It forces us to think about some fundamental advertising issues."

Yes, there are cheaper avenues for commercial production, and, despite the obvious difference in quality of content, the cheaper ads may serve the same purpose on a fundamental awareness-generation level as a Spoolcastle ad.

So the question then becomes:  how do you want to be represented?  Would you rather be seen arriving at work in an '82 Pinto or a brand new Porsche (for the price of a Honda)?

Would the President of the United States address the public in a suit and tie recently purchased at a flea market?  If he did, would that help or hurt his effectivenss as the leader of America?

Do clothes make a president good or bad?  No, of course not.  But, does the President's image have an effect on his leadership?  Since the President's effectiveness as a leader determines many outcomes in the lives of Americans and people around the world, this is an important question.

And the same question should be posed by businesses as well.  Is our public image important to our success?

The quality of your television commercials is a direct and strong influence on the general public's perception of your business.  You've surely seen more than one local commercial that made you cringe. 

By the same token, if you saw a noticeable upgrade in TV ads for a business that previously aired cringe-inducing spots, you may logically deduce that their services and/or products had improved, and it would certainly be a good start in altering your perception.

So the answer is yes.  Better commercials are effective.  They have a much better chance of winning new customers, they serve as validation for existing clients, and they can do wonders in repairing a once-unsavory public image.

And, at Spoolcastle, the production value may be big, but the cost isn't.  When you hire Spoolcastle to produce your television commercials (or any of your advertising needs, for that matter), you're going to get a whole lot more than you pay for.